Recurso 1

MARKETING

Creativity and storytelling

MARKETING

Creativity and storytelling, is the art of telling stories well. A narrative technique that turns an idea or a message into a short story in order to inform, sell, motivate…

From a small corporate video to an advertising production, in this case the creation of content is essential to tell true business success stories through storytelling for product launches, retail solutions campaigns, through corporate and promotional video clips, news, documentaries and video marketing campaign, podcasts, brand content, TV presence.

With the evolution of new technologies and the appearance of the active consumer, the need arises to give greater prominence to the target audience. This new consumer is called a prosumer and what he wants is to be part of that story that the brand has created to sell.

Two new ways of telling stories arise with the combination of new technologies and the different devices it offers. We are talking about crossmedia and transmedia.

"We must move fast with strong partnerships and Alfresco has allowed to create a transformative, scalable, open and easy to use, and we did it in just six weeks"

– Scott Belsky
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CROSSMEDIA

It consists of extending the story to other formats such as transmedia, but now these do not make sense on their own, it is necessary to experience the whole to understand them.

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TRANSMEDIA

It consists of extending the story to other formats, but these make sense on their own and it is not necessary to experience the whole to understand them separately.

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