The aim is to maintain a lasting relationship with customers that can be adapted to the medium that best suits. This will help improve the customer experience, which will be highly beneficial for any business.
The most relevant examples of automation are lead nurturing (chains of emails that are sent automatically after site visitors carry out a specific action) and lead scoring or lead qualification, a procedure by which leads are evaluated. In which phase of the purchase process is each lead that appears in the company’s database.
This concept has been present in our lives for years. The customer relationship strategy is about doing it from all the channels in which the company is present. For example, responding to any incoming query through any of the channels that the company has enabled (social networks, telephone, email or physical store…).
The objective is to make it easier for commercial teams to collect lead data, manage online customer wish lists, collect attributes about products that interest buyers, as well as manage abandoned carts, reservations and other processes. intermediates for sale.
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Digitize and streamline business processes with high-performance business process management (BPM) tools, such as case management tools.
